But how many of us have actually attended an Indian Classical Music concert? Do we even watch or listen to such concerts without changing the channel? Indian Classical Music has such deep roots and a strong history backing it and yet not many of us are enamored by it. Why? Is it not packaged and marketed well enough? I remember that Doordarshan always used to carry some sad music performance all day through if there was any kind of national tragedy. Or during festivals, a classical music program would get slotted to be aired very early in the day, when quite predictably viewership would be pretty low.
Are Indian Classical Musicians getting the recognition and respect that they deserve? Is Indian Classical Music reaching the youngsters of today and making an impression in their lives? Ms.Aishwarya Natarajan, Director of Indianuance - an artiste management and concert programming company as well as the proud recipient of the British Council's Young Creative Entrepreneur Award in the field of Music shares her thoughts on all these and more. Read my interview with this star newsmaker at Women's Web over here!
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